Adidas Ghettorama
Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia. In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed t...
Sr. Mistu for iPhone
We just launched Sr. Mistu – the Great Olive Pursuit, an iPhone game about a little blind man who travels around the world with his dog Gaido to find olives for his pizza. Sr. Mistu ran out of olives for his pizza. What will he do? What anybody would do: embark on an epic journey that will take him around the world… and maybe further away. Isn’t he brave?You and Gaido (his little guide dog) will go with him in this adventure. First, you teach Gaido the path and then, he walks ...
Diesel Kick Ass League
To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers" We made a portable cabinet which included a camera, a computer and an internet connection that could be placed anywhere. Users would log into Facebook using the computer - and a very agile interface. Then they would select the friend to whom they wo...
Golfonía by Coca Cola
*S,C,P,F... Miami approached us to program this application for Coca Cola. The agency provided all the sounds, designs and animations and we put it all together to work on the iPhone. This application allows the user to create a ringtone for his iPhone based on soccer games sounds. Although it is based on a clear concept and it is very easy for the user, it makes use of some innovative techniques to record sound and animate static PNGs on the iPhone Thanks to our custom libraries we could cut t...
Ray Ban Photo Booth
Vice Magazine commissioned us the creation of this interactive installation for Ray Ban which was installed at the Primavera Sound Festival 2011 in Barcelona. It's a photobooth where visitors can take pictures of themselves for free and their pictures appear later printed with Ray Ban's Never Hide watermark. The photobooth is synchronized with a video system that shows the pictures outside of the showroom during the festival....
We Sliders
We sliders is an abstract puzzle. In its first stage, you have to wonder how to play the game. After the first gratification, the game becomes an eye candy which becomes increasingly more difficult and addictive. CreativeApplications.net: "Absolutely lovely" Dentsu London Blog: "The real beauty of it is its uniqueness" App Store user Botanical3: "5 STARS - It's so beautiful you find the patience to keep going till you solve it. For enlightened game players only. Thank-you de...
Prelock
In this game the user must connect all the marks in the perimeter of the circles. When them all are connected, the user can access the next level. Prelock is based in a game for the web that we made on May 2003...
Debranded International
Debranded International is a fashion brand created with three other partners with a long experience in the apparel and marketing industry. In Debranded's genoma we can find the Debranded Unlimited Expectations program (DUE). With the DUE we give 7.0% of the retail price to the charity that buyers choose (we used to call it the "Lazy persons guide to solving the world's problems and looking good at the same time" but figured that DUE was shorter) We Choose Fun participates i...
Choosebean
Choosebean is a project conceived and developed in We Choose Fun. It has been made to crowdsource your daily little doubts. The user writes a question and the possible answers. Example: In a restaurant: "Should I eat pizza or a salad? In the supermarket: "Should I buy Coke Zero or Coca Cola Light?" Those are little questions with no importance at all, but sometimes it's difficult to get an answer. Choosebean allows people to get dozens of impulsive answers from other people, so we get somethin...
Gritos
Shown in Madrid in the IAB Festival ("Inspirational Live"), November 2009. Interactive installation comissioned by AIS Spain. The installation reacts to the screams made by the visitors and shows them the most similar singer in the database. To be able to compare the voices we had to analyze the voice patterns of 15 bands and singers (Nirvana, Rammstein, Rolling Stones, Sepultura, ...) and define the parameters that made them unique: pitch, intensity, duration of their screams, ...
Nike's Bus Shelters in Shanghai
Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around. A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), taking into account bikes parked in front of the installation, light changes during the day, etc. Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, program...
Diesel's Heidies
“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their fashion shows.” This was a nonstop 120 hours event (5 days), during which time we directed the activities of the models and continuously streamed everything to the internet. Chats and messages ...
Diesel's Holographic Fashion Show
The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept. We came up with the idea of an holographic fashion show mixed with real models. It was one of the biggest holographic shows ever made, where we had to deal with difficulties like coordinating the holograms and the real people and maintain the structure and set-up of a real fashion show with the techn...
Diesel.com
Technical direction of all the contents in diesel.com, creative direction (together with the whole interactive team, “Los interactivos“) The product stories themselves were developed by Hi-Res!, Wysiwyg, Magnetic North, …...
Showroom at the Food and Hotel trade fair in Shanghai
Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations. The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain. Our team took care of the whole project, from logistics to design....
Quique the head
"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;) Tasks Original script and story ...
Camper Extra
Camper Extra is a project developed by Vice Magazine for Camper which took place in 3 European cities (Madrid, Berlin and Milano), which comprised activities related to art and creativity. We developed a multilanguage and multicity website which showed contents related to the city of the user in his language. We developed a custom CMS system to administrate all the contents in the blogs, calendars, workshops of the website. ...
Levi’s A midsummer night’s dream
Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream” Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …) Mist screens with fireworks and other fire effects where people could walk through Magic mirrors that deformed spectators reflection ...
Nokia's Live SMS
LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed. Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city Tasks: We took care of the whole project, except the drawings in the wall Awards: JCDecaux prize – “Street Special Actions” ...