Debranded International
Debranded International is a fashion brand created with three other partners with a long experience in the apparel and marketing industry.
In Debranded's genoma we can find the Debranded Unlimited Expectations program (DUE). With the DUE we give 7.0% of the retail price to the charity that buyers choose (we used to call it the "Lazy persons guide to solving the world's problems and looking good at the same time" but figured that DUE was shorter)
We Choose Fun participates in the development of the brand and in the development of the technological and logistic platform, a project built from scratch:
Web site design
Multilanguage web site development
Development of a shopping cart platform compatible with the DUE program
Inventory control system
Payments platform and communication syst ... Read more and see all pictures »
Diesel's Heidies
“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their fashion shows.”
This was a nonstop 120 hours event (5 days), during which time we directed the activities of the models and continuously streamed everything to the internet. Chats and messages could be sent to the (fake) motel room, allowing the visitors of the kidnapped diesel website to interact with the characters of the story while (yet another) viral campaign was running in the background. The result: millions of visits, thousands of new friends.
Tasks
Technical direction
Script with ... Read more and see all pictures »
Quique the head
"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;)
Tasks
Original script and story
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Choosebean
Choosebean is a project conceived and developed in We Choose Fun. It has been made to crowdsource your daily little doubts.
The user writes a question and the possible answers. Example:
In a restaurant: "Should I eat pizza or a salad?
In the supermarket: "Should I buy Coke Zero or Coca Cola Light?"
Those are little questions with no importance at all, but sometimes it's difficult to get an answer. Choosebean allows people to get dozens of impulsive answers from other people, so we get something that could be referred as "the common sense of the internet".
How do we obtain enough answers? The interface for answering questions is fast and easy: You need just a click to reply to a question and get the next one.Curiosity makes people stay answering to questions for a long time, either from t ... Read more and see all pictures »
Diesel.com
Technical direction of all the contents in diesel.com, creative direction (together with the whole interactive team, “Los interactivos“)
The product stories themselves were developed by Hi-Res!, Wysiwyg, Magnetic North, … Read more and see all pictures »
Camper Extra
Camper Extra is a project developed by Vice Magazine for Camper which took place in 3 European cities (Madrid, Berlin and Milano), which comprised activities related to art and creativity.
We developed a multilanguage and multicity website which showed contents related to the city of the user in his language.
We developed a custom CMS system to administrate all the contents in the blogs, calendars, workshops of the website.
Read more and see all pictures »
